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World premieres met a large audience in the forest

The world’s largest forestry fair was bigger than ever this year both in terms of area and number of exhibitors. Many visitors were drawn to Elmia Wood to see new forestry products and services and to learn about new high-tech solutions and expertise in the forest south of Jönköping, Sweden.

“This has been a terrific fair,” said Edna Keane, CEO of Treemetrics, Ireland. We’ve made contact with high-tech companies we didn’t know existed and met potential partners and customers from around the world.”

A total of 555 exhibitors from 28 countries were on the spot at Bratteborg to present their new products during four intensive days to visitors from six of the world’s continents. Many exhibitors participated in the fair’s new section, Load & Transport, with its theme of logistics and timber handling, which attracted many visitors.

Another visitor magnet was the fair’s new Drone Zone section, where conferences and live testing demonstrated the usability of drones in forestry applications.

“There’s been a lot of people and a lot of business done in the Drone Zone,” said Urban Wahlberg, CEO of Wabema and coordinator of the exhibitors there. “I estimate that two-thirds of our visitors came from outside Sweden.”

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